JUNAI JIA

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ELEPHANT & CASTLE
COLGATE MAX WHITE
BARILLA
STRENGTH ARMSTRONG
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JUNAI JIA CV
Summary
An advertising undergraduate with data literacy and human-centered values. In this tech-driven world, I put effort into developing a well-rounded skill set, blending marketing analytics and creativity. I have experience conducting consumer research, leveraging user insights to design innovative marketing strategies and optimise campaigns with data. I enjoy applying theory to practice and drawing inspiration from real-world experience. 

Education
London School of Economics and Political Science
Marketing Msc                                                                                                                       Sep. 2025 – Sep. 2026  London, United Kingdom

University of Arts London  London
Advertising BA (Second Class Upper Division)                                                                     Sep. 2022 – Jun. 2025  London, United Kingdom

DLD College of London
Alevels                                                                                                                                       Sep. 2020 – Sep. 2022  London, United Kingdom

Programme experiences
A Master-shot Music Video in the Romance/Drama Genre                                                                                         Feb. 2024 – Apr. 2024
  • Directed and executed the storyline and shots, utilising the 180-degree rule and triangle system to enhance visual storytelling. 
  • Explored the interplay between sound and image, crafting an emotionally engaging narrative. 

Focusing on ZARA's Low Wage Issue: An Analysis of ZARA and Its Consumers                                                            Oct. 2023 – Jan.2024
  • Conducted semiotic analysis and big data research on social media and fieldwork, comparing Zara’s brand 
    presence with competitors. 
  • Evaluated the alignment of Zara’s visual branding with consumer retail experiences, identifying key areas for 
    strategy improvement. 
  • Leveraged social listening and analytical tools like Brandwatch to track brand perception, consumer sentiment, 
    and market trends. 

KFC's Summer Slam: Fuel Your Game! campaign                                                                                                         Mar. 2023 – Jun. 2023
  • Researched consumer behaviour, QSR market trends, and competitor strategies to develop a targeted marketing 
    campaign. 
  • Designed a media and advertising strategy, forecasting campaign performance to optimise reach, engagement 
    and conversions. 

Influencer Marketing and Authenticity:                                                                                                                          Mar. 2023 – May. 2023
TikTok Collaboration with Emma Chamberlain for Zara’s Eco-friendly Line  
  • Analysed the impact of influencer marketing on fashion sustainability perception, addressing greenwashing and ethical consumption concerns. 
  • Developed a strategic TikTok collaboration plan, balancing brand authenticity with affordability to enhance consumer trust. 
Academic Research

A Comparative Analysis of Western and Chinese Beauty Ideals: The Case of Kylie Jenner's Influence on Chinese Consumer Perceptions
    • Investigated the cultural shift driven by social media marketing, westernisation, and global consumerism, 
       analysing their impact on beauty ideals and consumer perceptions in China. 

The Role of Social Media Influencers in Advertising: A Case Study of Kylie Jenner and Kylie Cosmetics
  • Conducted in-depth analysis of consumer perceptions and behaviours related to Kylie Jenner’s endorsements, utilising correlation and regression analyses, along with factor analysis, to understand the influence of social media influencers (SMIs) on brand reputation and consumer decisions. 

How Convergence is Shown in the Global Media Industry: A Case Study of Doritos' 'Make Your Play' Advertising Campaign
  • Integrated diverse technologies, including video production, mobile apps, AR, and traditional advertising to 
    create a multi-platform experience. 
  • Promoted social convergence by encouraging audience interaction across various channels, breaking down 
    barriers between the brand and consumers. 
Extracurricular Activities

Exhibition Committee, University of Arts London | Student Lead                                                                                     Oct. 2024 - Jul. 2025
  • Organised the graduation exhibition, managing event logistics and creating targeted social media campaigns to maximise visibility and engagement. 
Arts Students Union, University of the Arts London | Student Staff                                                                                 Oct. 2024 - Present
  • Produced visual and written content for marketing purposes, capturing key moments for social media 
    promotion. 
  • Created promotional content to boost visibility across Communications and Marketing Team platforms.

DMA Talent Breakthrough Award & EDCOM Event Partifipation                                                                                      Oct. 2024 - Jul.2025
  • Developed and executed marketing campaigns for high-profile brands, focusing on strategic content creation and audience engagement.
Awards and Skills

  • Awards: DMA Talent breakthrough award (Sep – Oct. 2024); EDCOM (Nov.2024 – Feb.2025) 
  • Hard Skills: Social media marketing, SEO, Data analysis, Content creation, Project management 
  • Soft Skills: Coordination, Cognitive, Empathy, Attention to detail, Creativity 










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